★★★★★
7
Reviews
Release Date: May 13, 2014Label: HBK Gang
Empowered by guest appearances on recent hits like Loverance's "Up," E-40's "Function," and fellow HBK gang talent Sage the Gemini's "Gas Pedal," Bay Area rapper/producer Iamsu...
- www.spin.com
2014-05-17
★★★★★
The brightest talent from the Bay Area's eminently twerkable, social-media-driven rap rebirth, IamSu!, has nimble rhymes, a killer fashion sense and a catalog of great mixtapes. But he doesn't do enough to stand out on his first proper album. Outside of its strong singles ("Only That Real" and "What You 'Bout"), Sincerely fades into rap's existing trends instead of bucking them: "Intro" mirrors Drake's or Kendrick Lamar's purpler moments; the title track's "'G' Thang" breaks and swooning...
- www.rollingstone.com
2014-05-16
★★★★★
DJ Mustard has the hits to rightfully claim ratchet music's crown, but Richmond rapper/producer Iamsu! has equally pushed the minimalist Cali sound to the masses. A founding member of Bay Area collective Heartbreak Gang, he produced Loverance's "Up!" and contributed to Sage the Gemini's viral-turned-Top 40 hit "Gas Pedal"...
- pitchfork.com
2014-05-15
★★★★★
Iamsu! is a post-hyphy Bay Area rapper, one of the figureheads of the fluorescent-and-pastel-hued Heartbreak Gang, and a raper that's quietly found wide exposure. He assisted Loverance on "Up,", E-40 on "Function," Jonn Hart on his minor radio hit "Who Booty" and, most recently, opposite Sage the Gemini on two-year-old viral single "Gas Pedal," part of a wave of songs accompanied by regional dances that have captured the oft-fleeting attention of young rap fans, before moving on to command a...
- www.wonderingsound.com
2014-05-13
★★★★★
Quick question... Do you ever just go on your knees and thank God that this fine website has me putting on to some of the freshest rap music out there? Don't sleep on all this music I am trying to put you on. Ha! Iamsu (real name Sudan Williams) is yet another rapper from California working the internet-centred rap circles with his independent hustle. If you have a good memory, you'll remember a record called by rap group LoveRance that came out in 2011...
- www.musicreview.co.za
2013-09-10
★★★★★
Iamsu! is Sudan Williams, a producer and rapper from Richmond, Cal.,who has condensed his birth name, comic-book-lettering style, for maximal impact and congeniality. His music has a similarly blinding elevator pitch quality: In just a few short years, the 23-year-old has assembled a formidable catalog of colorful, catchy, and impressive mixtapes...
- pitchfork.com
2013-06-28
★★★★★
There has been a quiet revolution going on within hip-hop over the past few years: good kid rap. Chance the Rapper, Kendrick Lamar, Sage the Gemini and Iamsu! are part of a new breed of rappers who may have grown up surrounded by gang bangers and drug dealers but didn't participate in the lifestyle. They don't celebrate self-destruction in their raps, but they also aren't as explicitly conscious as Talib Kweli or Common were back in the proverbial day...
- rapreviews.com
2014-07-23
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